Successful businesses, in all sectors, don’t get there through luck, but through careful strategy and hard work. That’s why entrepreneurs have to put thorough planning at the very heart of their business. Nowhere is this more important than in sales and marketing, where a well thought out and well executed campaign can provide a real boost to profits and attract new customers. Here, Pan Atlantic reveal the secrets of the sales process that has led to their success.
This year’s World Cup games kicked off with an exciting start, with underdogs like England and Croatia are performing way above expectations and inspiring millions of World Cup Fans. Pan Atlantic and CEO Justin Cobb have been following the games and they compare the similarities to training as an entrepreneur and as an athlete in the World Cup games, both with sheer commitment and a winners attitude. Pan Atlantic trains entrepreneurs with the same competitive and consistent drive as an athlete, they strategize and create successful game plans, pour passion into team meetings and develops their entrepreneurs and helps them see straight past their limitations.
This month CEO of Pan Atlantic, Justin Cobb has had the pleasure of opening seminars as key speaker in the Northeast and Southeast regions of the US. Traveling from NYC to stand in front of his business partners and mentees, Justin set the pace with his infectious energy and passion while on stage in front of hundreds who attended.
Spring and summer time are always jam-packed full of events for Pan Atlantic and CEO Justin Cobb, and his social calendar is always found bursting with scheduled networking events, client meetings, family and friends get-togethers and most importantly, the annual industry awards ceremony held in the heart of London. Once again Justin flew to London to attend this iconic event in the industry and congratulate his business partners and their teams on the recognition of their results and hard work.
Public speaking is top amongst Justin’s fortes, as a practiced speaker, CEO Justin Cobb of Pan Atlantic takes these opportunities to make a memorable and educated impact on those in the audience. Recently, Justin Cobb traveled to Chicago to speak at a two day conference held at the Sheraton Grand Hotel.
John Lennon had said, “It’s fear of the unknown. The unknown is what it is. And to be frightened of it is what sends everybody scurrying around chasing dreams, illusions, wars, peace, love, hate, all that-it’s all illusion. Unknown is what it is. Accept that it’s unknown and it’s plain sailing. Everything is unknown-then you’re ahead of the game. That’s what it is. Right?” For Pan Atlantic, we make it our goal to stay ahead and on top of our game. Leaders cannot be leaders if they are always behind. “Initially, success and results come from starting strong, staying focused and consistent,” says Justin Cobb, Managing Director of Pan Atlantic. We’ve done our research and experimented to see what strategies have helped us. Pan Atlantic has narrowed down the top three methods that we believe have helped us stay on top of our game, and can work for you as well!
“Think about it, most individuals have the tendency to stay away from any sort of change. If you try to go further and beyond your fears, you will notice that there’s some element of confidence behind fear,” says Justin Cobb of Pan Atlantic. Changes have the ability to make you stronger and learn new things. We fear changes because we don’t want to feel the fear that makes us believe we’ll be inadequate. This is why we don’t take the step to venture out. “But, what about if we tried to understand and talk ourselves into pushing towards what scares you? Think about the possibilities and experiences you will encounter once you push past that comfort zone,” notes Justin Cobb of Pan Atlantic. This step doesn’t happen overnight. It takes work for individuals to be able to set their mind up for this type of action.
The first day back to work after the Christmas period is sometimes expected to be a gloomy one, as many have fallen deep into a food coma and have been switched off for more than a few days, so the return to the office can be testing. Now, we appreciate that it isn’t even Christmas yet, and we sound a little premature discussing the new year, but a little forward thinking is never a crime, and for a busy business owner, father, and husband, planning ahead is vital for CEO of Pan Atlantic, Justin Cobb’s world. So don’t think we’re wishing the holidays away, but think of it as a lesson learned now, instead of when your neck deep in the new year noise.
Christmas is a time of giving back, a time at the end of every year where rewards are given to show appreciation and concern for others around you. This doesn’t have to start outside of the workplace, as most of us are probably already planning our company Christmas party, usually put on and paid for by grateful management. Managing director Justin Cobb of innovative, NYC-based marketing firm Pan Atlantic shares with us his idea of how to do Christmas the right way, as the director of a successful business, and the leader of his team.
Although everyone learns at a different pace, there are times when even those who seem to grasp new concepts quickly are just not catching on as usual. The direct marketing industry is continuously developing, and Pan Atlantic understands precisely how crucial it is to keep well informed of contemporary marketing trends. Managing director Justin Cobb encourages his group of marketing experts to maintain that student mentality and absorb new information just like a sponge.
