Although everyone learns at a different pace, there are times when even those who seem to grasp new concepts quickly are just not catching on as usual. The direct marketing industry is continuously developing, and Pan Atlantic understands precisely how crucial it is to keep well informed of contemporary marketing trends. Managing director Justin Cobb encourages his group of marketing experts to maintain that student mentality and absorb new information just like a sponge.

“One of the things that come to mind is the way in which many of us study. With the all the advances in technology, few students write notes by hand anymore, and that is a huge mistake. I train everybody the following habits to increase their ability to learn faster” explains managing director Justin Cobb of Pan Atlantic.

Exercise Your Brain – anyway in which you can exercise your brain will help you learn at a faster rate. It’s like training for a fun run, the more you exercise, the faster and stronger you become and the further you will get in the race.

Take Notes – There is something in the mind-body connection that helps us remember what we are writing that just isn’t there when typing. Also, writing is slower and takes more concentration which could also be an important component, as when we practice a task, we absorb the actions we take much better.

Get Hands-on Experience – “Immerse yourself in the learning experience, engage and practice the topic you are learning. For example, I train my group to immediately practice their product knowledge toward a live audience in a real-life situation, that way they perfect their pitch much quicker” Justin Cobb explains.

No matter what industry you are in, it is always a learning process, and the moment you stop learning is the moment your business stops growing. Managing director Justin Cobb and the group at Pan Atlantic make it a habit within their company culture to learn at least one new fact a day.