Recently, the PanAtlantic direct marketing team based out of Manhattan announced they are expanding to two key US markets, Philadelphia and Miami. Not only is this a major milestone for PanAtlantic but it brings amazing opportunity to businesses along the Eastern Seaboard as well as throughout the entire nation.
If there is any one trait that an entrepreneur should have, it would be a growth oriented mindset. In fact, once you take a look at the qualities inherent in being growth oriented, you will see that all the world’s most successful entrepreneurs have had most, if not every one, of these qualities. Here, PanAtlantic breaks down these characteristics and explains the growth oriented mindset that each person should have when looking to climb the corporate ladder or when trying to run a successful enterprise.
With the number of new companies starting up each and every day, it is no longer sufficient to rely on your current client base to keep you in business. It just might be that those clients have sustained you over time, but with new marketing approaches they can very easily be tempted away. Pan Atlantic understands the threat to your business and has perfected a two-step approach to unlimited growth, building a new client base and retention through customer loyalty.
Many people find that starting their own business is the best thing they’ve ever done, in that it not only allows them to work for themselves on a thing that they truly love, it also offers greater potential financial rewards than they could get elsewhere. You may wonder how to know when market conditions are right for starting a business, and one way is to look at what those people already running businesses are saying. A recent study by Gallup looked at the optimism felt by business owners across the United States. Here, Pan Atlantic review the results and look at the bigger picture.
People across the world know about the American Dream, but in fact the phrase was only coined in a 1931 book by James Truslow Adams. The terminology may be relatively new, but the idea behind it is much older. Ever since the United States began its remarkable story, people from across the world have flocked there for a better life, and one where anything is possible if a person puts in the hard work needed. A recent article in Entrepreneur magazine gave five quotes that sum up the American Dream. Here, PanAtlantic review the article, and reveal how today’s entrepreneurs can make their own dreams come true.
Do you remember how much you loved adventure as a child? Children crave excitement and the thrill of the unknown, they love to try new things, even if success isn’t assured. As we get older, some people lose their adventure loving nature, and settle instead for comfort and security. Such people spend their lives working for others, missing out on potential rewards. Entrepreneurs, on the other hand, should still strive for adventure in their business lives. A recent article in Inc. magazine looked at how leaving the comfort zone behind can bring benefits. Here, PanAtlantic review the article and look at the lessons to be learned from it.
If you’re starting a business, you first need to have a base to operate from. Finding the perfect location will give your start up the boost it needs, and will give it a competitive advantage over corporate rivals from less auspicious settings. One location above all others stands out. When the world thinks of business it thinks of New York, and when it thinks of business in New York, it thinks of Manhattan. Here, Pan Atlantic reveal just some of the reasons why Manhattan is such a great place to do business.
Smart entrepreneurs recognize the benefits that outsourcing sales and marketing can bring to their business. This vital and specialized field will be in the hands of experts, and it will free up time that can be spent on strategic planning and the everyday running of a business. This doesn’t mean, of course, that entrepreneurs shouldn’t take a keen interest and active role in the progress of their new campaign. Here, Pan Atlantic look at how important it is to have open communication between a sales and marketing company and their client.
The key to business success is to persuade more people to buy your product or service. That sounds simple and logical enough, but achieving it can be a little more difficult unless the right sales and marketing strategy is employed. Branding is all important, as consumers are more likely to buy from a company they know and respect, but what’s the secret to creating a strong brand? Here, PanAtlantic look at how direct marketing can build a brand, and influence buying behavior.
Every start up entrepreneur dreams of growing their business and becoming a real success story, but how do they get there without the experience or know how? One great way to learn the secret of success is to follow the examples of business leaders who have already been there and bought the T-Shirt. An article on Forbes.com recently looked at the habits that super successful entrepreneurs have. Here, Pan Atlantic review the article, and look at the lessons that new entrepreneurs can take from it.
