People across the world know about the American Dream, but in fact the phrase was only coined in a 1931 book by James Truslow Adams. The terminology may be relatively new, but the idea behind it is much older. Ever since the United States began its remarkable story, people from across the world have flocked there for a better life, and one where anything is possible if a person puts in the hard work needed. A recent article in Entrepreneur magazine gave five quotes that sum up the American Dream. Here, PanAtlantic review the article, and reveal how today’s entrepreneurs can make their own dreams come true.

“The United States has the world’s biggest economy, and it’s beginning to show real signs of recovery and growth again”, said Justin Cobb, director of Pan Atlantic. “In a large part that’s down to the resilience and entrepreneurial spirit of its people. Americans really do love business and they love success, which is why I’m proud to live and work in the greatest country in the world.”

The original quote by James Truslow Adams, quoted within the article, defines the American Dream as a dream of “a land in which life should be better and richer and fuller for everyone.” This definition says that people achieve success based upon their ability, not upon where they are from or who they know. This is still the defining truth behind entrepreneurism today. Anyone can succeed if they have a great and innovative idea, and the work ethic that will see it brought to fruition. Dan Rather expanded on this when he said that it means, “opening doors of opportunities to everyone and recognizing that the American Dream excludes no one.”

A warning is given by Azar Nafisi, who says that, “the negative side of the American Dream comes when people pursue success at any cost”. This attitude, Nafisi says, destroys the true meaning of the dream. This is true of entrepreneurism as well. The most successful entrepreneurs start their business not as a pursuit of wealth for its own sake, but because they have a dream of a product that can make a real difference to people’s lives. Through running their own company, they’re not only enriching their own lives, but that of the society around them.

“As can be seen, there are many definitions and quotes about the American Dream, but at its heart is the promise that people really can achieve great things”, said Justin Cobb. “The success that the dream brings doesn’t just fall into our laps, however, it has to be worked for. That’s why I advise all people who dream of running a business to take the first steps to making it a reality today.”

When starting and running a business, it’s important to have a marketing campaign that attracts customers and brings growth. That’s what Pan Atlantic deliver to their clients across the United States.