Successful businesses, in all sectors, don’t get there through luck, but through careful strategy and hard work. That’s why entrepreneurs have to put thorough planning at the very heart of their business. Nowhere is this more important than in sales and marketing, where a well thought out and well executed campaign can provide a real boost to profits and attract new customers. Here, Pan Atlantic reveal the secrets of the sales process that has led to their success.
Technology is developing at warp speed, and many of us aren’t yet even up to date with the newest apple software or microsoft programme, and yet the tech geniuses behind the scenes, are already onto designing the next one. It’s hard to keep up sometimes. It’s incredibly impressive how advanced technology has become, however we can find that business owners and leaders in their industry, feel pressured to keep on ball with the changes so that they can stay upto date, and up to speed with the young talented millennials who will present themselves as the future of their companies. Managing director Justin Cobb of Pan Atlantic recently read an article featured on entrepreneur.com, which covered the key ways to meet today’s tech challenges, the article allows business leaders to confidently meet these challenges and continue to grow their organisations, smoothly and tech-hassle free.
‘A person who feels appreciated will always do more than what is expected’, a timeless concept amongst successful businessmen, a simple if not glaringly obvious motto of a CEO, and CEO Justin Cobb of Pan Atlantic, certainly lives and breaths this expression.
One of the major shortcomings inherent in a great number of entrepreneurs is that they let their passion drive them and oftentimes forget that they could get more done in less time if they would simply take charge of their schedule. Justin Cobb of PanAtlantic looks at some tips for managing your time so that you don’t experience the premature burn out that many entrepreneurs succumb to.
Every entrepreneur will be involved in important negotiations at some time, and mastering this art can bring great results. Yet some people seem to be born negotiators, while others find it difficult and unnerving. For those who need to improve their confidence in negotiations, and therefore the results, help is at hand thanks to a book from the master of negotiating. Here, Pan Atlantic review ‘The Art Of Negotiation: How To Improvise Agreement In A Chaotic World’, written by Michael Wheeler, and published by Simon & Schuster.
Following recent reports outlining the rise in brands using influencer marketing, PanAtlantic reviews some of the core factors they believe are responsible for this newfound growth. Read More
For a lot of people, sales isn’t considered the most glamorous or rewarding of jobs. The business of sales may be a tough and high pressure environment. However, it has acted as the training ground for many of the world’s most famous and successful people. The lessons they learned during their time in sales set them up for a successful future in business. Many of those people have gone on to become millionaires or even billionaires. Here at Pan Atlantic, we take a look at five billionaires who started their successful careers as salespeople. Read More
Starting a business is not easy, and if you are going through the process of setting up your own company, you are probably very aware of the terrifying and often quoted statistic about how 80% of start ups fail in their first 18 months. Failure, in this sense, means running out of money to the point where it is not viable for the enterprise to continue to operate, and this can happen even when the idea for the business was very strong if there were flaws in the plan for how to attract customers. Here, leading marketing company PanAtlantic discuss one thing many failing companies don’t do right – having meaningful dialogue with their customers:
As the global economy continues to improve, the need for a presence in a location from which global expansion becomes possible is paramount. Particularly in the marketing industry, overall growth in the economic sector presents the opportunity for a variety of new and impressive projects to be obtained in a variety of sectors. In order to expand horizons and accommodate a plethora of new clients, the expansion of office space becomes inevitable. Pan Atlantic announced recently its acquisition of new office space in the financial district of Manhattan as it positions itself for what the future offers.
One of the main problems facing many of today’s marketers is in distinguishing the difference between simple inquiries that will go nowhere and a genuine sales lead that has the potential to be converted. As a marketing enterprise with offices in the UK and Manhattan, PanAtlantic knows that this is often the reason why so many of those ‘leads’ fail to convert. The problem is that a list of contacts that have expressed an interest are not necessarily a viable lead.
