Every entrepreneur will be involved in important negotiations at some time, and mastering this art can bring great results. Yet some people seem to be born negotiators, while others find it difficult and unnerving. For those who need to improve their confidence in negotiations, and therefore the results, help is at hand thanks to a book from the master of negotiating. Here, Pan Atlantic review ‘The Art Of Negotiation: How To Improvise Agreement In A Chaotic World’, written by Michael Wheeler, and published by Simon & Schuster.
In a modern business workplace, we’ve all become used to dealing with half of our communication being filled with buzzwords and business clichés. Pan Atlantic has noticed that this type of speech is rampant in modern offices, but the truth is that it can damage your credibility. These days, the trend is moving more and more towards clear, simple communication in the workplace, because people just don’t have the time to decipher your cryptic message from the jargon. Here at Pan Atlantic we look at some common business jargon, and ways in which you can cut through the noise.
Success breeds success is the old mantra, and never is this more true than in the marketing industry. Coming off the back of recent achievements in Manhattan, PanAtlantic, the customer acquisition powerhouse that has been making waves in the US, has recently announced plans to expand operations to Atlanta, Georgia. The announcement comes after a series of recent discussions with their client base about ongoing growth objectives.
As the global economy continues to improve, the need for a presence in a location from which global expansion becomes possible is paramount. Particularly in the marketing industry, overall growth in the economic sector presents the opportunity for a variety of new and impressive projects to be obtained in a variety of sectors. In order to expand horizons and accommodate a plethora of new clients, the expansion of office space becomes inevitable. Pan Atlantic announced recently its acquisition of new office space in the financial district of Manhattan as it positions itself for what the future offers.
Recently, the PanAtlantic direct marketing team based out of Manhattan announced they are expanding to two key US markets, Philadelphia and Miami. Not only is this a major milestone for PanAtlantic but it brings amazing opportunity to businesses along the Eastern Seaboard as well as throughout the entire nation.
It is projected that before the year 2015 comes to an end in just about six months, the United States will have spent approximately $189 billion on advertising. This is a combination of all types of media but that figure is impressive considering that it is almost one-third the total amount being spent around the world. Justin Cobb, CEO of PanAtlantic, entrepreneur and globally renowned motivational speaker looks at US advertising in the US for 2015.
Many people find that starting their own business is the best thing they’ve ever done, in that it not only allows them to work for themselves on a thing that they truly love, it also offers greater potential financial rewards than they could get elsewhere. You may wonder how to know when market conditions are right for starting a business, and one way is to look at what those people already running businesses are saying. A recent study by Gallup looked at the optimism felt by business owners across the United States. Here, Pan Atlantic review the results and look at the bigger picture.
Running a business can undoubtedly be hard work, but it can also be incredibly rewarding. Through the golden combination of hard work, a great product or service, and an effective marketing campaign, a business can achieve real growth in a relatively short space of time. With that growth comes another decision for the founding entrepreneur to take: do they consolidate what they already have, or formulate ambitious plans for further growth and expansion? Here, Pan Atlantic reveal their own plans for American expansion.
People across the world know about the American Dream, but in fact the phrase was only coined in a 1931 book by James Truslow Adams. The terminology may be relatively new, but the idea behind it is much older. Ever since the United States began its remarkable story, people from across the world have flocked there for a better life, and one where anything is possible if a person puts in the hard work needed. A recent article in Entrepreneur magazine gave five quotes that sum up the American Dream. Here, PanAtlantic review the article, and reveal how today’s entrepreneurs can make their own dreams come true.
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