Do you remember how much you loved adventure as a child? Children crave excitement and the thrill of the unknown, they love to try new things, even if success isn’t assured. As we get older, some people lose their adventure loving nature, and settle instead for comfort and security. Such people spend their lives working for others, missing out on potential rewards. Entrepreneurs, on the other hand, should still strive for adventure in their business lives. A recent article in Inc. magazine looked at how leaving the comfort zone behind can bring benefits. Here, PanAtlantic review the article and look at the lessons to be learned from it.

“By upping our exposure to adventure and to challenging scenarios, we’re also upping the potential rewards”, said Justin Cobb, director of Pan Atlantic. “Entrepreneurs should always be prepared to take risks, when they are accompanied by great opportunities. That’s why being an entrepreneur is so thrilling, your career isn’t simply a job, it’s an ongoing adventure.”

As the article shows, it’s easy to fall back into the comfort zone, but the ease that it brings can be holding you back from achieving your business dreams. When entrepreneurs start their business, they do so with the intention of growing it into a hugely successful enterprise. After a few years, however, they can fall into the rut of a business comfort zone, where the company is simply getting by. Eventually, this leads to stagnation, as the business is overtaken by those that are simply more adventurous.

Entrepreneurs need to ask themselves how far they will go to achieve their goals. This can be a physical journey, for example, expanding into new countries and territories, or it can refer to the hard work and long hours that are needed to achieve real success. We live in an age where people are increasingly risk averse. If you open yourself up to risk, and face it head on, you automatically gain an advantage over competitors who shrink away from it.

“Leaving the comfort zone means working harder than you’ve ever done before”, said Justin Cobb. “The great thing is, however, that when you love your job, as most entrepreneurs do, it doesn’t feel like hard work at all. The great rewards that are waiting out there are worth the adventure it can take to reach them.”

Entrepreneurs who are looking to reach their goals will find help from the bespoke marketing campaigns of Pan Atlantic. Their marketing plans provide a real return on investment.