It is projected that before the year 2015 comes to an end in just about six months, the United States will have spent approximately $189 billion on advertising. This is a combination of all types of media but that figure is impressive considering that it is almost one-third the total amount being spent around the world. Justin Cobb, CEO of PanAtlantic, entrepreneur and globally renowned motivational speaker looks at US advertising in the US for 2015.
The worth of a business can easily be summed up by the character and effectiveness of its leadership. Without strong, effective leadership, any brand in any industry will find itself in a vulnerable position with clients and against competitors. In the field of marketing in particular, a careful balance between strong leadership and necessary autonomy must exist in order to generate success. As such, it takes a special type of leader to ensure long-term success and viability in this industry. PanAtlantic review leadership qualities in the run-up to a prime industry awards ceremony in which it will be featured.
With the number of new companies starting up each and every day, it is no longer sufficient to rely on your current client base to keep you in business. It just might be that those clients have sustained you over time, but with new marketing approaches they can very easily be tempted away. Pan Atlantic understands the threat to your business and has perfected a two-step approach to unlimited growth, building a new client base and retention through customer loyalty.
Many people find that starting their own business is the best thing they’ve ever done, in that it not only allows them to work for themselves on a thing that they truly love, it also offers greater potential financial rewards than they could get elsewhere. You may wonder how to know when market conditions are right for starting a business, and one way is to look at what those people already running businesses are saying. A recent study by Gallup looked at the optimism felt by business owners across the United States. Here, Pan Atlantic review the results and look at the bigger picture.
Running a business can undoubtedly be hard work, but it can also be incredibly rewarding. Through the golden combination of hard work, a great product or service, and an effective marketing campaign, a business can achieve real growth in a relatively short space of time. With that growth comes another decision for the founding entrepreneur to take: do they consolidate what they already have, or formulate ambitious plans for further growth and expansion? Here, Pan Atlantic reveal their own plans for American expansion.
People across the world know about the American Dream, but in fact the phrase was only coined in a 1931 book by James Truslow Adams. The terminology may be relatively new, but the idea behind it is much older. Ever since the United States began its remarkable story, people from across the world have flocked there for a better life, and one where anything is possible if a person puts in the hard work needed. A recent article in Entrepreneur magazine gave five quotes that sum up the American Dream. Here, PanAtlantic review the article, and reveal how today’s entrepreneurs can make their own dreams come true.
Do you remember how much you loved adventure as a child? Children crave excitement and the thrill of the unknown, they love to try new things, even if success isn’t assured. As we get older, some people lose their adventure loving nature, and settle instead for comfort and security. Such people spend their lives working for others, missing out on potential rewards. Entrepreneurs, on the other hand, should still strive for adventure in their business lives. A recent article in Inc. magazine looked at how leaving the comfort zone behind can bring benefits. Here, PanAtlantic review the article and look at the lessons to be learned from it.
If you’re starting a business, you first need to have a base to operate from. Finding the perfect location will give your start up the boost it needs, and will give it a competitive advantage over corporate rivals from less auspicious settings. One location above all others stands out. When the world thinks of business it thinks of New York, and when it thinks of business in New York, it thinks of Manhattan. Here, Pan Atlantic reveal just some of the reasons why Manhattan is such a great place to do business.
Smart entrepreneurs recognize the benefits that outsourcing sales and marketing can bring to their business. This vital and specialized field will be in the hands of experts, and it will free up time that can be spent on strategic planning and the everyday running of a business. This doesn’t mean, of course, that entrepreneurs shouldn’t take a keen interest and active role in the progress of their new campaign. Here, Pan Atlantic look at how important it is to have open communication between a sales and marketing company and their client.