To be productive, we must focus, and to focus we must first decide how we receive or deflect incoming distractions which may lead us off course. Managing director Justin Cobb of New York-based marketing firm Pan Atlantic recently read an article which offered some practical tips for handling, maintaining our productivity effectively, when receiving updates throughout the working day.
Building a recognised and respected brand is a key aim of all businesses. It’s an essential tool when trying to build customer loyalty, as consumers are likely to give their repeat business to brands that they know and trust. How can a business find out what customers really think of them, and whether their brand is creating a positive or a negative impression? Here, Pan Atlantic examine the power of brand perception surveys.
Every entrepreneur has a different way of approaching a job, and their own unique leadership style. Is there a right or a wrong way to be a leader, and can changing your style bring greater levels of success? A recent article on MindTools.com looks at different approaches to leadership. Here, PanAtlantic review the article, and look at how they approach leadership in business.
New York based sales and direct marketing firm, Pan Atlantic advocate the importance of being able to sell yourself. The ambitious firm proudly hosted a 4 hour seminar yesterday at their downtown offices highlighting 5 tips on how to build a personal brand reputation. Read More
Following recent reports outlining the rise in brands using influencer marketing, PanAtlantic reviews some of the core factors they believe are responsible for this newfound growth. Read More
Businesses who stand still will soon stagnate. Corporate history books are littered with tales of business who were huge in their day, but are no longer with us. In many cases, it’s because they rested on their laurels instead of creating innovative new ideas and finding new customers. Here, Pan Atlantic review the benefits that can come from working with new clients.
Skilful communication is paramount in business, so Pan Atlantic have shared their top tips to help fellow businesses implement effective communication channels. Read More
Every business faces consistent obstacles in the pursuit of success. While the obstacles may vary by industry, the overall challenges – and in many cases, the solutions – remain the same. In order to succeed in the 21st century, businesses must be ready to adapt to changing times, pursue new opportunities whenever they arise and find ways in which to upset the competition’s hold on things. These aspects are especially true in the world of marketing. Pan Atlantic has earned itself special recognition at an upcoming award ceremony and here the Director will review the pathway forward in these difficult circumstances.
The worth of a business can easily be summed up by the character and effectiveness of its leadership. Without strong, effective leadership, any brand in any industry will find itself in a vulnerable position with clients and against competitors. In the field of marketing in particular, a careful balance between strong leadership and necessary autonomy must exist in order to generate success. As such, it takes a special type of leader to ensure long-term success and viability in this industry. PanAtlantic review leadership qualities in the run-up to a prime industry awards ceremony in which it will be featured.