The key to business success is to persuade more people to buy your product or service. That sounds simple and logical enough, but achieving it can be a little more difficult unless the right sales and marketing strategy is employed. Branding is all important, as consumers are more likely to buy from a company they know and respect, but what’s the secret to creating a strong brand? Here, PanAtlantic look at how direct marketing can build a brand, and influence buying behavior.
Every start up entrepreneur dreams of growing their business and becoming a real success story, but how do they get there without the experience or know how? One great way to learn the secret of success is to follow the examples of business leaders who have already been there and bought the T-Shirt. An article on Forbes.com recently looked at the habits that super successful entrepreneurs have. Here, Pan Atlantic review the article, and look at the lessons that new entrepreneurs can take from it.
Often, when a business is in its infancy, the founder will do all of the jobs themselves. This includes financial planning, sourcing suppliers, finding customers, delivering orders, and much more. This can be very enjoyable and rewarding, although it will involve long hours and lots of hard work. There’s only so much that one person can do, however, and so if real growth is to be achieved, there comes a time when extra help will be needed. Here, Pan Atlantic look at the importance of recruitment for business growth.
When starting a business, it’s important to have a well planned strategy, and a steely focus that will help you achieve your goals and exceed your targets. Sometimes, however, opportunities come along that you didn’t expect, and it’s just as important to be able to grasp them as well. That’s why entrepreneurs should always be open to diversifying, and moving into exciting new areas. Here, Pan Atlantic reveal how diversifying has helped them become even more effective.
The days of the global economic downturn are now firmly behind us, as indicator after indicator shows that real growth and rejuvenation is now taking place in the US economy. That’s great news for businesses, great news for consumers, and even better news for people who are thinking of becoming an entrepreneur and starting their own business. Official figures show that our economy grew at its fastest rate in four years in 2014. Here, Pan Atlantic look at this news, and consider how entrepreneurs can make the most of the new opportunities it brings.
What is essential if you want to have a successful business? Passion and drive, check. A great product or service, check. A dedicated and hard working team behind you, check. There’s one more element that’s just as important, and that’s the sales and marketing strategy. You can have the best product in the United States, but unless people know about it, it will come to nothing. Entrepreneurs, especially start up entrepreneurs, can sometimes find it difficult to decide which form of marketing is best for them. Here, Pan Atlantic review why event marketing can be particularly effective.
Nothing is more exciting than becoming an entrepreneur, and seeing ideas that were in your head become a solid product or service in real life. Starting a business also takes a lot of time and effort, especially in the initial phase. It’s common for start up entrepreneurs to take on all the tasks themselves, from design and branding, through sales and fulfillment, to accounting and planning. As the business grows, however, it can become harder to keep all the balls in the air. Here, PanAtlantic look at the advantages of outsourcing.
