The days of the global economic downturn are now firmly behind us, as indicator after indicator shows that real growth and rejuvenation is now taking place in the US economy. That’s great news for businesses, great news for consumers, and even better news for people who are thinking of becoming an entrepreneur and starting their own business. Official figures show that our economy grew at its fastest rate in four years in 2014. Here, Pan Atlantic look at this news, and consider how entrepreneurs can make the most of the new opportunities it brings.

“It’s always great news to get official confirmation that the economy is growing, but here in Manhattan we’ve known it for a long time”, said the director of Pan Atlantic. “The rate of growth may slow again at certain times, before speeding up again, but the long term outlook is very good. That’s why there’s never been a better time to start a business, and I encourage everyone thinking of doing it, to make 2015 the year that it happens.”

Recent statistics released by the Commerce Department show that the Gross Domestic Product of the United States grew to 2.4% in 2014, up from 2.2% in the previous year. This provides confirmation that the economic growth is both ongoing and sustainable. The GDP figures were franked by other important metrics. Consumer confidence continues to rise, profits are up, and more jobs were created than at any time since 1999, at the height of the economic boom.

One factor fueling the growth is the sharp fall in oil prices, leading to lower gas prices at the pumps and lower shopping bills. Consumers are finding extra money in their pockets, and they’re not afraid to spend it. Smart entrepreneurs recognize that this brings a wealth of new opportunities, and that’s why there’s never been a better time to start a business. Consumer spending is high, yet many of the costs involved in starting a business, such as renting office space, are still relatively low.

“Starting a business can be much easier than you think, and there’s a lot of help waiting for you out there”, said the director. “If you have a great idea for a fantastic product or service, we can provide the marketing and sales campaigns to get it noticed. That’s a fast track to business success for you, and for the economy as a whole.”

Businesses old and new can benefit from the bespoke campaigns of Pan Atlantic. They improve customer acquisition, and can help increase sales.