An intense debate is due to be hosted by Pan Atlantic in their New York downtown offices on February 4th 2016, ahead of the release of the DMA’s Annual Ethics and Compliance Report on the direct marketing industry. Read More
New York based sales and marketing agency, Pan Atlantic promote entrepreneurship as a career choice that allows everyday people to achieve success faster than employment. The Agency calls on the U.S. Department of Education to step in and seriously consider teaching entrepreneurship. Read More
Modern consumers like to feel a sense of involvement with the brands that they love. By collaborating with consumers, brands can foster brand loyalty and acquire new customers. A study Marketresearchworld.net found that brands and consumers can create value together. Here, PanAtlantic review this study, and look at the lessons that can be learned by businesses all around the world.
Starting a business is not easy, and if you are going through the process of setting up your own company, you are probably very aware of the terrifying and often quoted statistic about how 80% of start ups fail in their first 18 months. Failure, in this sense, means running out of money to the point where it is not viable for the enterprise to continue to operate, and this can happen even when the idea for the business was very strong if there were flaws in the plan for how to attract customers. Here, leading marketing company PanAtlantic discuss one thing many failing companies don’t do right – having meaningful dialogue with their customers:
Since technology is continuously progressing, it is now wise to keep your business up to date. Based on a study made by the Pew Internet and American Life Project, over half of the adult American population have their own smartphones and about one third of these have tablets. Therefore, it is very important for business websites to be mobile–ready and mobile–friendly. We at Pan Atlantic always want you to be as competitive as possible or even be ahead of the game. In this article, you will learn some tips on how you can make your business website mobile-ready and mobile-friendly.
As an entrepreneur, there are many things that you need to be good at it in order to foster success. You need to know a lot about the market you are involved in, and business in general. You need to understand how to manage your time well, be a leader and delegate responsibility. However, perhaps the most important is how well you manage your own mental state. All of the things you achieve in life and in business start from what you achieve inside your own mind. Pan Atlantic looks at some mental changes you can make in order to promote a more successful career.
At Pan Atlantic, we’re aware that in the marketing or sales industry, people spend a lot of time making sure their message is exactly what they want it to be. However, depending on the research you read, between 60% and 90% of our communication is nonverbal. So for a marketing professional, it’s perhaps less important to focus on what you say, as how you say it, and indeed, how you come across as a person. At Pan Atlantic we look at some tips on how to improve your nonverbal communication.
At PanAtlantic, we notice that for a lot of modern companies, when hiring new staff, the job description is an afterthought, or treated as a functional part of the hiring process, with no further value. However the reality is that the job description represents so much more. Job descriptions should be the cornerstone of your company’s talent management programme, and here’s why.
At it’s core, business is about communication. Every transaction, deal or meeting is about relaying a message, and trying to make sure that the other party listens. If you want to communicate your message effectively, it’s important to speak in a way that makes other people want to listen. Here at Pan Atlantic, we take a look at some habits you can adopt in order to better convey your message.
