One of the most important decisions a business has to make is how it will handle the sale of its products or services. Especially for a new startup, your sales team can make or break your business. It doesn’t matter how good your product is. If you can’t get it into the hands of your consumer, then it’s dead in the water.
John Lennon had said, “It’s fear of the unknown. The unknown is what it is. And to be frightened of it is what sends everybody scurrying around chasing dreams, illusions, wars, peace, love, hate, all that-it’s all illusion. Unknown is what it is. Accept that it’s unknown and it’s plain sailing. Everything is unknown-then you’re ahead of the game. That’s what it is. Right?” For Pan Atlantic, we make it our goal to stay ahead and on top of our game. Leaders cannot be leaders if they are always behind. “Initially, success and results come from starting strong, staying focused and consistent,” says Justin Cobb, Managing Director of Pan Atlantic. We’ve done our research and experimented to see what strategies have helped us. Pan Atlantic has narrowed down the top three methods that we believe have helped us stay on top of our game, and can work for you as well!
Building a recognised and respected brand is a key aim of all businesses. It’s an essential tool when trying to build customer loyalty, as consumers are likely to give their repeat business to brands that they know and trust. How can a business find out what customers really think of them, and whether their brand is creating a positive or a negative impression? Here, Pan Atlantic examine the power of brand perception surveys.
Following recent reports outlining the rise in brands using influencer marketing, PanAtlantic reviews some of the core factors they believe are responsible for this newfound growth. Read More
Rebranding can make or break a business and PanAtlantic share their views on Uber’s rebrand, pinpointing some fundamental mistakes they believe could have a detrimental impact on their future success. Read More
If there is any one trait that an entrepreneur should have, it would be a growth oriented mindset. In fact, once you take a look at the qualities inherent in being growth oriented, you will see that all the world’s most successful entrepreneurs have had most, if not every one, of these qualities. Here, PanAtlantic breaks down these characteristics and explains the growth oriented mindset that each person should have when looking to climb the corporate ladder or when trying to run a successful enterprise.
It is projected that before the year 2015 comes to an end in just about six months, the United States will have spent approximately $189 billion on advertising. This is a combination of all types of media but that figure is impressive considering that it is almost one-third the total amount being spent around the world. Justin Cobb, CEO of PanAtlantic, entrepreneur and globally renowned motivational speaker looks at US advertising in the US for 2015.
With the number of new companies starting up each and every day, it is no longer sufficient to rely on your current client base to keep you in business. It just might be that those clients have sustained you over time, but with new marketing approaches they can very easily be tempted away. Pan Atlantic understands the threat to your business and has perfected a two-step approach to unlimited growth, building a new client base and retention through customer loyalty.
If you’re starting a business, you first need to have a base to operate from. Finding the perfect location will give your start up the boost it needs, and will give it a competitive advantage over corporate rivals from less auspicious settings. One location above all others stands out. When the world thinks of business it thinks of New York, and when it thinks of business in New York, it thinks of Manhattan. Here, Pan Atlantic reveal just some of the reasons why Manhattan is such a great place to do business.
The key to business success is to persuade more people to buy your product or service. That sounds simple and logical enough, but achieving it can be a little more difficult unless the right sales and marketing strategy is employed. Branding is all important, as consumers are more likely to buy from a company they know and respect, but what’s the secret to creating a strong brand? Here, PanAtlantic look at how direct marketing can build a brand, and influence buying behavior.
