One of the most important decisions a business has to make is how it will handle the sale of its products or services. Especially for a new startup, your sales team can make or break your business. It doesn’t matter how good your product is. If you can’t get it into the hands of your consumer, then it’s dead in the water.

The key to good business management is understanding when you can control something, and when you need to delegate it to someone more capable or suitable. That’s why more and more companies are outsourcing their sales, either partially or completely. Pan Atlantic Associates are experts in sales outsourcing. We asked them for some of the benefits that it can offer.


Anyone might be able to speak to a customer or show off the features of a product, with a little training. But an outsourced sales company does nothing except for sales and customer service. They are experts in their field, who have been training and crafting their skills for a long time. Using them, you always know that your customers are in the best possible hands.


Most companies are good at one thing. If your company makes a product or provides a service, the chances are that that is what it’s good at. That’s why your company has gained success. Because of the quality of what you do. Outsourcing the parts of your company that you are not as good at, lets you focus on the parts that you are.

Lower Cost

In the short term, it might seem more economical to create an in-house sales team. Initial costs per customer might be lower. However, in the long run, you will incur a huge amount of extra costs. From training to hiring, to replacing key team members when people inevitably leave. Sales is an entire field of discipline, involving a lot of overheads. Outsourcing lets someone else take care of those.

Pan Atlantic Associates work with enterprise clients like Verizon, ATT, Comcast and Xfinity to streamline and supercharge their customer acquisition process. Pan Atlantic Associates Associates are committed to hiring 100 new staff over the month of July for their outsourced sales teams.