Being the managing director of a renowned direct marketing firm in New York, self made entrepreneur and leader Justin Cobb, knows all too well about the habits of a great leader.
Starting a business is not easy, and if you are going through the process of setting up your own company, you are probably very aware of the terrifying and often quoted statistic about how 80% of start ups fail in their first 18 months. Failure, in this sense, means running out of money to the point where it is not viable for the enterprise to continue to operate, and this can happen even when the idea for the business was very strong if there were flaws in the plan for how to attract customers. Here, leading marketing company PanAtlantic discuss one thing many failing companies don’t do right – having meaningful dialogue with their customers:
As an entrepreneur, there are many things that you need to be good at it in order to foster success. You need to know a lot about the market you are involved in, and business in general. You need to understand how to manage your time well, be a leader and delegate responsibility. However, perhaps the most important is how well you manage your own mental state. All of the things you achieve in life and in business start from what you achieve inside your own mind. Pan Atlantic looks at some mental changes you can make in order to promote a more successful career.
At PanAtlantic, supporting entrepreneurship is extremely important to us. The business we’re in is the business of dissecting, understanding and replicating success. We believe success is something that can be learned and applied, not a result of ‘good luck’ or possessing special talents. Have you ever wondered why some people are successful and some aren’t? In this post we’ll take a look at one reason why some people just seem to ‘have it’ and others struggle.
Every start up entrepreneur dreams of growing their business and becoming a real success story, but how do they get there without the experience or know how? One great way to learn the secret of success is to follow the examples of business leaders who have already been there and bought the T-Shirt. An article on Forbes.com recently looked at the habits that super successful entrepreneurs have. Here, Pan Atlantic review the article, and look at the lessons that new entrepreneurs can take from it.
