At Pan Atlantic, we’re aware that in the marketing or sales industry, people spend a lot of time making sure their message is exactly what they want it to be. However, depending on the research you read, between 60% and 90% of our communication is nonverbal. So for a marketing professional, it’s perhaps less important to focus on what you say, as how you say it, and indeed, how you come across as a person. At Pan Atlantic we look at some tips on how to improve your nonverbal communication.
At it’s core, business is about communication. Every transaction, deal or meeting is about relaying a message, and trying to make sure that the other party listens. If you want to communicate your message effectively, it’s important to speak in a way that makes other people want to listen. Here at Pan Atlantic, we take a look at some habits you can adopt in order to better convey your message.
In a modern business workplace, we’ve all become used to dealing with half of our communication being filled with buzzwords and business clichés. Pan Atlantic has noticed that this type of speech is rampant in modern offices, but the truth is that it can damage your credibility. These days, the trend is moving more and more towards clear, simple communication in the workplace, because people just don’t have the time to decipher your cryptic message from the jargon. Here at Pan Atlantic we look at some common business jargon, and ways in which you can cut through the noise.
Being an entrepreneur is a daily challenge, and one of the ways that we at Pan Atlantic meet that challenge is by constantly learning and adapting. Gaining new knowledge is an easy process, involving networking and investing time in reading and using online data sources. However is there a way to increase your overall intelligence, leading to better decisions? There are certainly some simple, proven methods that we’ve seen from our research here at Pan Atlantic. Here we take a look at a few of them.
At PanAtlantic, supporting entrepreneurship is extremely important to us. The business we’re in is the business of dissecting, understanding and replicating success. We believe success is something that can be learned and applied, not a result of ‘good luck’ or possessing special talents. Have you ever wondered why some people are successful and some aren’t? In this post we’ll take a look at one reason why some people just seem to ‘have it’ and others struggle.
Success breeds success is the old mantra, and never is this more true than in the marketing industry. Coming off the back of recent achievements in Manhattan, PanAtlantic, the customer acquisition powerhouse that has been making waves in the US, has recently announced plans to expand operations to Atlanta, Georgia. The announcement comes after a series of recent discussions with their client base about ongoing growth objectives.
One of the main problems facing many of today’s marketers is in distinguishing the difference between simple inquiries that will go nowhere and a genuine sales lead that has the potential to be converted. As a marketing enterprise with offices in the UK and Manhattan, PanAtlantic knows that this is often the reason why so many of those ‘leads’ fail to convert. The problem is that a list of contacts that have expressed an interest are not necessarily a viable lead.
Every business faces consistent obstacles in the pursuit of success. While the obstacles may vary by industry, the overall challenges – and in many cases, the solutions – remain the same. In order to succeed in the 21st century, businesses must be ready to adapt to changing times, pursue new opportunities whenever they arise and find ways in which to upset the competition’s hold on things. These aspects are especially true in the world of marketing. Pan Atlantic has earned itself special recognition at an upcoming award ceremony and here the Director will review the pathway forward in these difficult circumstances.
It is projected that before the year 2015 comes to an end in just about six months, the United States will have spent approximately $189 billion on advertising. This is a combination of all types of media but that figure is impressive considering that it is almost one-third the total amount being spent around the world. Justin Cobb, CEO of PanAtlantic, entrepreneur and globally renowned motivational speaker looks at US advertising in the US for 2015.
The worth of a business can easily be summed up by the character and effectiveness of its leadership. Without strong, effective leadership, any brand in any industry will find itself in a vulnerable position with clients and against competitors. In the field of marketing in particular, a careful balance between strong leadership and necessary autonomy must exist in order to generate success. As such, it takes a special type of leader to ensure long-term success and viability in this industry. PanAtlantic review leadership qualities in the run-up to a prime industry awards ceremony in which it will be featured.
