PanAtlantic reviews factors behind recent surge in influencer marketing
Following recent reports outlining the rise in brands using influencer marketing, PanAtlantic reviews some of the core factors they believe are responsible for this newfound growth. Read More
PanAtlantic Reviews Uber’s Rebranding Fails
Rebranding can make or break a business and PanAtlantic share their views on Uber’s rebrand, pinpointing some fundamental mistakes they believe could have a detrimental impact on their future success. Read More
PanAtlantic Shocked by $5 Million Super Bowl Price Tag for TV Advertising
At $5 million per spot, TV advertisers for Super Bowl 2016 have never paid more for 30 seconds on television. New York based, PanAtlantic, question how much more the price of TV advertisements can rise before a tipping point is reached. Read More
Five Billionaires who Started in Sales (Infographic)
For a lot of people, sales isn’t considered the most glamorous or rewarding of jobs. The business of sales may be a tough and high pressure environment. However, it has acted as the training ground for many of the world’s most famous and successful people. The lessons they learned during their time in sales set them up for a successful future in business. Many of those people have gone on to become millionaires or even billionaires. Here at Pan Atlantic, we take a look at five billionaires who started their successful careers as salespeople. Read More
PanAtlantic to Host Debate in NYC on Direct Marketing Compliance
An intense debate is due to be hosted by Pan Atlantic in their New York downtown offices on February 4th 2016, ahead of the release of the DMA’s Annual Ethics and Compliance Report on the direct marketing industry. Read More
PanAtlantic Reveal Why Manhattan is a Great Place to do Business
If you’re starting a business, you first need to have a base to operate from. Finding the perfect location will give your start up the boost it needs, and will give it a competitive advantage over corporate rivals from less auspicious settings. One location above all others stands out. When the world thinks of business it thinks of New York, and when it thinks of business in New York, it thinks of Manhattan. Here, Pan Atlantic reveal just some of the reasons why Manhattan is such a great place to do business.
PanAtlantic Look at the Importance of Open Communication
Smart entrepreneurs recognize the benefits that outsourcing sales and marketing can bring to their business. This vital and specialized field will be in the hands of experts, and it will free up time that can be spent on strategic planning and the everyday running of a business. This doesn’t mean, of course, that entrepreneurs shouldn’t take a keen interest and active role in the progress of their new campaign. Here, Pan Atlantic look at how important it is to have open communication between a sales and marketing company and their client.
PanAtlantic Look at How to Influence Buying Behavior
The key to business success is to persuade more people to buy your product or service. That sounds simple and logical enough, but achieving it can be a little more difficult unless the right sales and marketing strategy is employed. Branding is all important, as consumers are more likely to buy from a company they know and respect, but what’s the secret to creating a strong brand? Here, PanAtlantic look at how direct marketing can build a brand, and influence buying behavior.
PanAtlantic Learn From Following the Examples of Successful People
Every start up entrepreneur dreams of growing their business and becoming a real success story, but how do they get there without the experience or know how? One great way to learn the secret of success is to follow the examples of business leaders who have already been there and bought the T-Shirt. An article on Forbes.com recently looked at the habits that super successful entrepreneurs have. Here, Pan Atlantic review the article, and look at the lessons that new entrepreneurs can take from it.