Building a recognised and respected brand is a key aim of all businesses. It’s an essential tool when trying to build customer loyalty, as consumers are likely to give their repeat business to brands that they know and trust. How can a business find out what customers really think of them, and whether their brand is creating a positive or a negative impression? Here, Pan Atlantic examine the power of brand perception surveys.
Whilst the internet has brought about many great things for businesses and been integral in the launch of many companies, it has also made it a lot harder for businesses to manage their reputations. Here Pan Atlantic addresses how businesses can keep a closer eye on their online reputation. Read More
Every start up entrepreneur dreams of growing their business and becoming a real success story, but how do they get there without the experience or know how? One great way to learn the secret of success is to follow the examples of business leaders who have already been there and bought the T-Shirt. An article on Forbes.com recently looked at the habits that super successful entrepreneurs have. Here, Pan Atlantic review the article, and look at the lessons that new entrepreneurs can take from it.
