‘A person who feels appreciated will always do more than what is expected’, a timeless concept amongst successful businessmen, a simple if not glaringly obvious motto of a CEO, and CEO Justin Cobb of Pan Atlantic, certainly lives and breaths this expression.
Successful Sales Agency, Pan Atlantic Inc. flew 2 account managers out to London to witness their CEO speak at the Outsourced Sales Business Development Conference held at the Hilton Bankside last weekend.
The worth of a business can easily be summed up by the character and effectiveness of its leadership. Without strong, effective leadership, any brand in any industry will find itself in a vulnerable position with clients and against competitors. In the field of marketing in particular, a careful balance between strong leadership and necessary autonomy must exist in order to generate success. As such, it takes a special type of leader to ensure long-term success and viability in this industry. PanAtlantic review leadership qualities in the run-up to a prime industry awards ceremony in which it will be featured.
