Many people find that starting their own business is the best thing they’ve ever done, in that it not only allows them to work for themselves on a thing that they truly love, it also offers greater potential financial rewards than they could get elsewhere. You may wonder how to know when market conditions are right for starting a business, and one way is to look at what those people already running businesses are saying. A recent study by Gallup looked at the optimism felt by business owners across the United States. Here, Pan Atlantic review the results and look at the bigger picture.

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