At Pan Atlantic, we’re aware that in the marketing or sales industry, people spend a lot of time making sure their message is exactly what they want it to be. However, depending on the research you read, between 60% and 90% of our communication is nonverbal. So for a marketing professional, it’s perhaps less important to focus on what you say, as how you say it, and indeed, how you come across as a person. At Pan Atlantic we look at some tips on how to improve your nonverbal communication.

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