Every business faces consistent obstacles in the pursuit of success. While the obstacles may vary by industry, the overall challenges – and in many cases, the solutions – remain the same. In order to succeed in the 21st century, businesses must be ready to adapt to changing times, pursue new opportunities whenever they arise and find ways in which to upset the competition’s hold on things. These aspects are especially true in the world of marketing. Pan Atlantic has earned itself special recognition at an upcoming award ceremony and here the Director will review the pathway forward in these difficult circumstances.