As avid public speakers who enjoy sharing their knowledge at speaking events, Pan Atlantic have revealed what keen entrepreneurs can learn about public speaking through TED Talks.
Pan Atlantic have noted a rise in the standard of public speaking, propelled by the rise of internet vide and TED in particular. Public speaking is a key skill for entrepreneurs, key skills such as salesmanship and selling depend on speaking, therefore Pan Atlantic believe it is important to be able to communicate effectively. The firm reveal how TED has brought forth a group of talented speakers and motivated them to give great speeches whilst showing them to the world via its mastery of the ascendant media of conferences and web video.
TED has created a speech format that pushes public speakers to do the basics very well. TED Talks are relatively short, the standard being 18 minutes. Speakers stand on stage, usually without the traditional stick, laser pointer, podium or other props. They have radio mics that stretch from under the ear so that they are able to move naturally and the slides are projected above the speaker so that they can’t talk directly to the slides. Pan Atlantic believe that this has forced the speakers to improve.
TED presenters keep things simple whilst also conveying an underlying emotional message. Pan Atlantic have noted how the speakers always keep themselves front and centre and believe this is because the speaker understands that it is the credibility, energy, and authenticity of the speaker that persuades, not the data or slides. TED speakers are usually telling a story that it heartfelt, and often personal. Additionally, Pan Atlantic note how they use their whole bodies to communicate, like an actor would in front of a camera. The firm state how they believe entrepreneurs can learn from these techniques in order to become better public speakers.
Pan Atlantic is an outsourced sales and marketing firm based in New York. The firm work closely with their clients to develop personalised marketing campaigns which they take directly to consumers via face-to-face marketing techniques. This often allows the firm to establish long-lasting and personal business connections between brand and consumer which leads to increased customer acquisition, brand awareness and brand loyalty for their clients.
Pan Atlantic often host and take part in public speaking events and are always looking to improve their public speaking skills. The firm believes that they, along with their team and other entrepreneurs can learn a lot from public speaking by watching TED Talks videos and implementing the techniques they pick up from the speakers. Pan Atlantic urges entrepreneurs to watch these TED Talks and make not of any techniques they could use to strengthen their own speaking performances.