Our Process
“Plans are of little importance, but planning is essential.”
— Wiston Churchill
Great success is our number one priority for you and your customers.
The facets to our approach
PanAtlantic will tailor our customer acquisitions strategies based on what our clients targets and expectations are, who their potential customers are, and lastly if their product or service is suited to mass market promotional activities.
The
brainstorming
phase
Firstly we test out what the best approach is for the campaign, whether is events, retail, residential, or business-to-business. We do this by first establishing who our clients’ desired target is. Market segmentation is crucial at this stage.
We ensure that our clients have a product or service offering that can appeal to as many people as possible. We do this by adopting a mass marketing approach combined with a face-to-face field sales approach. We recognize that if we speak to the right people within certain geographical markets we can achieve optimal results.
The
segmentation
phase
In order for our strategies to work, we segment our clients’ targets based on multiple criteria.
- Behavioral segmentation, which relates to what customers want and how they will use the product.
- Demographic segmentation, which will be based on the product or service provided by our client; is it appealable to female vs male demographics.
- Geographic segmentation, which relates to where our clients are trying to get their results from.
- Psychographic segmentation, which relates to how our clients’ potential customers live their lives and what they value.
By knowing this about our clients’ potential customer base we can then then establish what approach we will be utilizing.
The
testing
phase
At PanAtlantic we understand the importance of the testing phase when we start working with a new client. This is where the trial and error happens and we iron out any kinks in adapting our sales processes to the brands we are selling.
We deal with our clients’ customer base face-to-face. This way we are able to answer any questions they have right away and are able to consolidate effectively.
The
consolidation
phase
Sales consolidation is our advantage point from our competitors. Not only do we acquire customers for our clients, but we also ensure that the customer is a loyal one!
We consolidate sales with a customer by giving a final brief summary of our clients’ product or service and the benefits, answering any final questions they may have and informing them of any important contact details relating to after sale service with our client directly. This way new customers feel great about their new purchase and if they forgot to ask any questions or have any questions they know where to go.
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