09 Mar

Pan Atlantic Reveal the Benefits of Online Consultations

Nothing in life is more important than our health, and so businesses and health organizations are always looking for new ways to make health care solutions more effective, and more efficient. New technology and new ways of doing this will revolutionize health provision in the 21st century, and studies are showing that’s exactly what patients are looking for. A recent survey by DJS Research revealed the concern that patients have with hospital acquired infections. Here, Pan Atlantic look at the survey, and consider a modern solution.

“In our work for our health sector client, we hear a lot about what patients really want, and about their everyday concerns”, said Justin Cobb, director of Pan Atlantic. “This survey, although taken in the United Kingdom, correlates with the views of hospital users in the United States as well. Thankfully, modern solutions such as online consultations can help reduce the instances of hospital acquired infections, by lowering the exposure to them.”

Hospital acquired infections have become big news on both sides of the Atlantic in recent years. Patients go to hospital at times when they are vulnerable, and they quite rightly expect their time in hospital to make them better, not worse. Unfortunately, the rise of hospital ‘super bugs’ means that this isn’t always the case. The survey confirms the concern that patients have on this matter. They talked to 2,003 people, and found that over half would travel more than a hundred miles to avoid the risk of infection, if their local hospital had a high incidence rate of hospital acquired infections.

A huge 96% of respondents said that tackling hospital acquired infections should be one of the top ten priorities for hospitals. As well as being prepared to travel long distances to find an alternative, and better, hospital, more than three quarters of respondents said they’d demand to be transferred to another hospital if they found that the one they were at had a poor record when it came to hospital acquired infections.

“Avoiding infection in hospitals is quite understandably a priority for patients”, said Justin Cobb. “The best way to avoid them is to keep out of the hospital altogether. Online consultations can really help with this, by putting potential inpatients in touch with experts who will go through all of their symptoms online, and then find the most appropriate solution.”

Businesses in all sectors can take advantage of the marketing expertise of Pan Atlantic. They help to improve customer acquisition figures and enhance brand awareness.

18 Feb

Pan Atlantic Reveal Why Manhattan is a Great Place to do Business

If you’re starting a business, you first need to have a base to operate from. Finding the perfect location will give your start up the boost it needs, and will give it a competitive advantage over corporate rivals from less auspicious settings. One location above all others stands out. When the world thinks of business it thinks of New York, and when it thinks of business in New York, it thinks of Manhattan. Here, Pan Atlantic reveal just some of the reasons why Manhattan is such a great place to do business.

“We couldn’t have found a better place to run our business from than magnificent Manhattan, the business center of the world”, said the director of Pan Atlantic. “Being based in the financial district, we can feel the entrepreneurial buzz as we walk down the streets. The signs of recovery and growth can clearly be seen here, and it’s obvious that the economy of Manhattan and the United States as a whole has a very bright future.”

Manhattan is the smallest of the five boroughs that make up New York, but is perhaps the most famous, and most influential when it comes to world commerce. When people across the world consider New York, as they often do, they bring to mind carriage rides through Central Park, the theaters of Broadway, the neon beauty of Times Square, and the creative Bohemia that is Greenwich Village. These are just a small selection of the delights that can be found in Manhattan, and which attract around 55 million tourists every year.

The tourist dollars that flood into Manhattan bring huge advantages to businesses in the area, but it also benefits from being the hub of home grown enterprises, particularly in the financial sector. Home to Wall Street and the NASDAQ, Manhattan is known as the world’s financial capital for good reason. It’s also a focal point for new businesses, especially in the service sector and in the field of new technology. With a large and well educated population all around it, it’s not surprising that so many entrepreneurs choose it as the location for their business.

“Manhattan has everything that a new business needs: a fantastic transport infrastructure, a ready workforce, and huge numbers of confident consumers”, said Pan Atlantic’s director. “Setting up a business here can cost less than you think as well, as there are a wide range of office spaces to suit all budgets. That’s why starting a business in Manhattan in 2015 could be the best thing you ever do.

Businesses new and old, from Manhattan and beyond, can benefit from the bespoke direct marketing campaigns of Pan Atlantic. They attract new customers, enhance brand growth, and provide real returns on investment.


05 Feb

Pan Atlantic Look at the Importance of Open Communication

Smart entrepreneurs recognize the benefits that outsourcing sales and marketing can bring to their business. This vital and specialized field will be in the hands of experts, and it will free up time that can be spent on strategic planning and the everyday running of a business. This doesn’t mean, of course, that entrepreneurs shouldn’t take a keen interest and active role in the progress of their new campaign. Here, Pan Atlantic look at how important it is to have open communication between a sales and marketing company and their client.

“A perfect marketing campaign is really a three way communication: between the marketer, the client, and the consumer”, said the director of Pan Atlantic. “That’s why we are so committed to keeping open communications with our clients throughout a campaign. In this way, we can carry out any fine adjustments that may be needed, bringing optimal results every time.”

Every client is different, with a different business model and unique products and services. That’s why it’s essential that the marketing campaign is unique as well. Successful marketing depends upon finding out what a customer really wants, and then showing them how a particular product or service meets that need. It also depends upon finding out what a client really wants, so that their requirements can be met just as fully as the customers are. That’s why it’s important to find out as much as possible about a client during the initial phase of a campaign.

This initial phase will also see targets set, as well as strategies agreed upon. The targets will be both concrete and measurable. In this way, it will be possible to see how the campaign is progressing against its expectations, at regular intervals. This provides reassurance for the client, as well as allowing fine amendments to be made whenever needed. Keeping the communication channels open, also ensures that the entrepreneur feels an integral part of the marketing campaign, rather than simply watching from a distance.

“Our bespoke marketing campaigns generate excellent results from day one, not only at the end of a campaign”, said Pan Atlantic’s director. “In a large way, that’s because of the open communication policy that we have, allowing us to react quickly and effectively whenever needed.”

Pan Atlantic are experts in direct and event based marketing, yielding outstanding results and significant returns on investment, thanks to their innovative and exciting campaigns.


30 Jan

Pan Atlantic Look at How to Influence Buying Behavior

The key to business success is to persuade more people to buy your product or service. That sounds simple and logical enough, but achieving it can be a little more difficult unless the right sales and marketing strategy is employed. Branding is all important, as consumers are more likely to buy from a company they know and respect, but what’s the secret to creating a strong brand? Here, Pan Atlantic look at how direct marketing can build a brand, and influence buying behavior.

“Finding new customers is essential, and holding onto them is just as important”, said the director of Pan Atlantic. “Your sales and marketing strategy is at the heart of this, so it’s important that it reaches your target consumers and convinces them of the benefits that your product brings. As our track record shows, direct marketing is a great way to do this.”

What makes a customer buy a product from one company rather than another? It’s not as obvious as you might think. Price can certainly be a factor, but still products are sold that cost more than their competitors. The key to increased sales is to understand your consumers. By taking time to interact with them, and finding out the problems that they are having every day, you can then find innovative solutions that address and resolve them.

This also helps to build up your brand. Having a unique solution to real consumer problems is the perfect way to make customers choose your product or service, and it also means they’re much more likely to tell their friends about it, whether online or offline. There’s no better way to find out about customers, what they want and what they’re looking for, than direct marketing. People are much more likely to open up during face to face communications, rather than via an email or website. This face to face marketing also provides an ideal opportunity to tell consumers about your products, and to demonstrate the benefits that they provide.

“Face to face marketing gives you direct access to consumers, and it’s also shown to be the most memorable form of marketing”, said the director. “Whilst leaflets and ads are thrown away, and internet advertising goes unseen, direct marketing will get you noticed for all the right reasons.”

Businesses who are looking to create a new buying behavior among consumers can benefit from the direct marketing expertise of Pan Atlantic. They attract new customers, improve brand growth, and help to increase sales.


10 Jan

Pan Atlantic Learn From Following the Examples of Successful People

Every start up entrepreneur dreams of growing their business and becoming a real success story, but how do they get there without the experience or know how? One great way to learn the secret of success is to follow the examples of business leaders who have already been there and bought the T-Shirt. An article on Forbes.com recently looked at the habits that super successful entrepreneurs have. Here, Pan Atlantic review the article, and look at the lessons that new entrepreneurs can take from it.

“Having a mentor is a good idea for a new entrepreneur, but the best mentors of all are the world’s leading business people”, said the director of Pan Atlantic. “I advise all entrepreneurs, new and experienced, to look at what these business leaders do and what they don’t do, and how they operate. In this way you’ll learn valuable lessons that can set your business on the road to success as well.”

The article looks at habits that are displayed by many of the leading business minds in the United States today. Whether it’s Larry Page at Google, or Oprah Winfrey at Harpo, there are striking similarities behind what they do, and how they grew their businesses. They take a small initial step, and then stop to consider what they’ve learned, before taking another step, and considering what they’ve learned from that. The article calls it the ‘act, learn, build, repeat’ formula. To put it simply: successful entrepreneurs act decisively when others would still be thinking about it.

The article also emphasizes the need to put customers first. Don’t think merely of how you can make money, as this can lead to shortcuts being taken that can ruin a business’ reputation. Focus on what customers need, and then find solutions that to their problems. This should also form the basis of your marketing campaigns. Another important lesson is that many of today’s most successful business people started out small. They didn’t need a huge loan or financial backing, they simply grew their business through hard work, being customer focused, and innovative.

“There are lots of great tips in the article, all of which are based upon the habits and actions of successful business people”, said the director of Pan Atlantic. “They’re especially right to emphasize the importance of marketing, and how it should be customer focused, and used to tell customers about the unique solutions that you can offer them.”

Pan Atlantic are New York-based marketing experts. Their bespoke campaigns help you acquire customers and enhance your brand awareness.


01 Jan

Pan Atlantic Reveal the Importance of Recruiting the Right People

Often, when a business is in its infancy, the founder will do all of the jobs themselves. This includes financial planning, sourcing suppliers, finding customers, delivering orders, and much more. This can be very enjoyable and rewarding, although it will involve long hours and lots of hard work. There’s only so much that one person can do, however, and so if real growth is to be achieved, there comes a time when extra help will be needed. Here, Pan Atlantic look at the importance of recruitment for business growth.

“For a first time entrepreneur, the recruitment process can seem daunting, but it should be embraced rather than shied away from”, said the director of Pan Atlantic. “See it as an opportunity rather than a challenge. When you recruit the right person, or people, for your business, you’ll be able to produce more, leading to more profits. It’s a cycle that leads to real and sustained growth.”

When a business is in its infancy, the brand is based upon the core values and beliefs of the founder themselves. The business is run how they want it to be run, and in alignment with the targets that they set themselves when it was launched. It’s vital, therefore, that any new recruits fit in with this brand identity, and have sympathy with the values that are at the heart of the business. This is why careful consideration should be paid to resumes, and to references, but it’s even more important to consider how a client performs in an interview.

Innovation is a key element in business success, as it instantly gives you something that your opposition doesn’t have. During the interview process, ask yourself whether the potential recruits have an innovative side to them, and whether they’d be prepared to come to you with their suggestions and ideas. Finding employees like that, ones who are full of ideas and enthusiasm, is a great way to drive your business forward.

“Interviews are vitally important, you need to see if a candidate’s personality fits in with yours, and if they have the entrepreneurial, innovative attitude that can make a real difference to your business”, said the director of Pan Atlantic. “If possible, it can help to see them in a less formal environment as well, such as a business meeting or brainstorming session. It’s worth taking the extra time and effort to find the ideal recruit for your business.”

Businesses of all sizes, and in all sectors, are benefiting from outsourcing their sales and marketing to Pan Atlantic. Their bespoke campaigns attract new customers, and enhance brand awareness.


28 Dec

Pan Atlantic Look at the Sales Process Behind Their Success

Successful businesses, in all sectors, don’t get there through luck, but through careful strategy and hard work. That’s why entrepreneurs have to put thorough planning at the very heart of their business. Nowhere is this more important than in sales and marketing, where a well thought out and well executed campaign can provide a real boost to profits and attract new customers. Here, Pan Atlantic reveal the secrets of the sales process that has led to their success.

“We’re delighted at the success and the growth of our business, and we know that this will continue throughout 2015 and beyond”, said the director of Pan Atlantic. “This isn’t just great news for ourselves, of course, but for our clients as well. By providing a truly bespoke sales and marketing service, we ensure that our clients’ needs aren’t just met, they’re exceeded.”

The sales process that Pan Atlantic employs begins with an in depth discussion with the client. They take time to get to know the client, and to understand what they really want. This also allows them to understand the core values of the client, which can then be communicated to consumers within the campaign. Expert market research is then undertaken, to gauge what the public want from the client, and what they see as the benefits of it. The information gathered from these two points, the client and consumers, is then aggregated to provide a highly tailored, and highly effective, campaign.

Successful marketing doesn’t happen by chance, but as a result of this careful planning process. Consumers have to be shown that the product or service being marketed offers them a new and valid solution to real problems that they’re experiencing. Once they’re convinced of this, it’s much more likely that they’ll make a purchase, and tell their friends and colleagues about the product or service as well. Direct marketing is a supremely effective way to do this, and it’s cost-effective as well.

“We’re proud to provide a carefully tailored and unique approach to each campaign, rather than a one size fits all approach”, said the director of Pan Atlantic. “That’s why our campaigns achieve such great results. We also keep our clients in the loop at all times, so they can see the benefits in real time as the campaign progresses.”

Businesses across New York, and beyond, can benefit from the direct marketing expertise of Pan Atlantic. Their innovative sales campaigns generate high quality new customers and real brand growth.

04 Dec

Pan Atlantic Reveal the Advantages That Come from Diversity

When starting a business, it’s important to have a well planned strategy, and a steely focus that will help you achieve your goals and exceed your targets. Sometimes, however, opportunities come along that you didn’t expect, and it’s just as important to be able to grasp them as well. That’s why entrepreneurs should always be open to diversifying, and moving into exciting new areas. Here, Pan Atlantic reveal how diversifying has helped them become even more effective.

“In business, it’s important to be the very best you can at everything you do, but that doesn’t mean that you should become rigid and inflexible”, said the director of Pan Atlantic. “Entrepreneurs should always be looking at new opportunities, and should always be ready to learn new skills, and new ways of doing things. One way that we’ve done this is by taking on clients from many diverse sectors, and the benefits that this has brought have been felt by all our clients.”

As an entrepreneur, it’s easy to become too focused on one way of doing things, or, on providing one particular product or service. This can be a dangerous strategy, as businesses who stand still run the risk of stagnating. Consumers love innovation, and so businesses who seek out innovation, and look for new solutions to everyday problems, can give themselves a real advantage over their business rivals. One way to do this is to actively encourage, or search out, clients from different sectors. Successful entrepreneurs have to be bold, and welcome to the opportunities that change can bring.

It’s also possible to learn from others at seminars and business conferences. That’s why entrepreneurs should take every chance to participate in networking events. This allows them to see how other businesses work. They may be in different sectors, but they could still have best practices that are applicable to your business as well. It’s yet another way that diversity can help your business grow.

“Diversifying your service offerings is a great way to achieve growth, whether it’s an established business or a start up”, said Pan Atlantic’s director. “It also means that your business becomes more flexible and more resilient, as well as giving you more opportunities to reach out to new consumers.”

Pan Atlantic work with businesses across a wide range of sectors, in New York and beyond. Their dynamic campaigns bring customer acquisition, enhanced brand awareness, and an improved bottom line.


22 Nov

Pan Atlantic Look at How to Make the Most of Economic Growth

The days of the global economic downturn are now firmly behind us, as indicator after indicator shows that real growth and rejuvenation is now taking place in the US economy. That’s great news for businesses, great news for consumers, and even better news for people who are thinking of becoming an entrepreneur and starting their own business. Official figures show that our economy grew at its fastest rate in four years in 2014. Here, Pan Atlantic look at this news, and consider how entrepreneurs can make the most of the new opportunities it brings.

“It’s always great news to get official confirmation that the economy is growing, but here in Manhattan we’ve known it for a long time”, said the director of Pan Atlantic. “The rate of growth may slow again at certain times, before speeding up again, but the long term outlook is very good. That’s why there’s never been a better time to start a business, and I encourage everyone thinking of doing it, to make 2015 the year that it happens.”

Recent statistics released by the Commerce Department show that the Gross Domestic Product of the United States grew to 2.4% in 2014, up from 2.2% in the previous year. This provides confirmation that the economic growth is both ongoing and sustainable. The GDP figures were franked by other important metrics. Consumer confidence continues to rise, profits are up, and more jobs were created than at any time since 1999, at the height of the economic boom.

One factor fueling the growth is the sharp fall in oil prices, leading to lower gas prices at the pumps and lower shopping bills. Consumers are finding extra money in their pockets, and they’re not afraid to spend it. Smart entrepreneurs recognize that this brings a wealth of new opportunities, and that’s why there’s never been a better time to start a business. Consumer spending is high, yet many of the costs involved in starting a business, such as renting office space, are still relatively low.

“Starting a business can be much easier than you think, and there’s a lot of help waiting for you out there”, said the director. “If you have a great idea for a fantastic product or service, we can provide the marketing and sales campaigns to get it noticed. That’s a fast track to business success for you, and for the economy as a whole.”

Businesses old and new can benefit from the bespoke campaigns of Pan Atlantic. They improve customer acquisition, and can help increase sales.


01 Nov

Pan Atlantic Review the Effectiveness of Events Based Marketing

What is essential if you want to have a successful business? Passion and drive, check. A great product or service, check. A dedicated and hard working team behind you, check. There’s one more element that’s just as important, and that’s the sales and marketing strategy. You can have the best product in the United States, but unless people know about it, it will come to nothing. Entrepreneurs, especially start up entrepreneurs, can sometimes find it difficult to decide which form of marketing is best for them. Here, Pan Atlantic review why event marketing can be particularly effective.

“In business, it’s important to keep a tight control on your budgets, so entrepreneurs need a marketing strategy that’s both cost effective and that brings great results”, said the director of Pan Atlantic. “Events based marketing meets both of these essential criteria, so it’s important that any marketing strategy includes event marketing within it.”

We live in an increasingly technological age, where social media has transformed the world we live in. For this reason many businesses may be thinking of using social media as the basis of their marketing, but this could be a big mistake. Studies show that consumers are turned off by advertising on the websites and social media platforms that they love. When adverts appear, they simply ignore them or click them away. This is why so many ‘modern’ forms of advertising provide low conversion rates at high prices.

Conversely, traditional forms of marketing are still proving to be very effective, and none more so than events based marketing. Consumers love events, they feel happy and confident at them. It’s an atmosphere where they’ll be happy to talk to your marketers, especially if there are products to try, or offers to be had. Event marketing also has a positive effect on your brand growth, and your presence on social media, because once consumers have become excited about your product through event marketing, they’ll tell their friends about it via the latest media.

“Consumers love to see the human side of a business, which is why face to face marketing is still the best option”, said the director of Pan Atlantic. “You’ll also gain valuable feedback from consumers, so it can help with your market research as well. Why pay more for modern methods that don’t bring the same level of results?”

Pan Atlantic are event marketing experts. They’ll help your business gain a competitive edge, and provide a real return on investment.