26 Aug

Pan Atlantic Review ‘The 7 Habits Of Highly Effective People’

We all go through personal change in our life, in both our domestic and business activities, but some people handle it better than others. One way to achieve success, is to look at how successful people operate, and then emulate them. That’s where self help books can prove so useful. One of the most important and highly praised self help books is ‘The 7 Habits of Highly Effective People’, written by Stephen R. Covey and published by Simon & Schuster Ltd. Here, managing director Justin Cobb of Pan Atlantic reviews the book and look at the lessons that can be learned from it.

“I like to read as many business and self help and business books as I can”, said Justin Cobb, director of Pan Atlantic. “Motivation is important for entrepreneurs, and they should always be open to looking at new ideas and taking new knowledge on board. That’s why I relished the opportunity of reading ‘The 7 Habits of Highly Effective People’.”

The book was first published in 1989, and has sold over 15 million copies around the world. This alone is testament to its success, but many business leaders have admitted that they’ve found it a big help in their careers. Dr Covey’s book is based upon the principal that humans should always act with fairness, honesty, integrity and dignity. When we base our actions upon this belief, we become more powerful, and more likely to achieve success.

The book also details seven elements, or habits, that are essential to becoming a success. The first of these is being proactive, and realising that you are the person who has the most impact on your life. Self-discovery is important, as is managing yourself before you can manage others. Look for win-win solutions that help as many people as possible, and listen empathetically. Use positive team work to achieve success that would have been unobtainable on your own, and use continual improvement to create long term lifestyle improvements.

“Dr Covey’s novel is a fascinating read, and it’s easy to see why it’s influenced so many people, including President Obama”, said Justin Cobb. “There are so many important lessons in the book, that it rewards reading more than once. It has a resolutely positive message, and I think that’s one of the most important characteristics that any entrepreneur should have. I recommend this book to anyone in business, and anyone who wants to cope better with changes in their life.”

Pan Atlantic use the power of positivity to create exciting and bespoke marketing campaigns. They help businesses across the US find high quality customers and improve their brand awareness.

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