12 Oct

Pan Atlantic on Directing Your Success

At Pan Atlantic, supporting entrepreneurship is extremely important to us. The business we’re in is the business of dissecting, understanding and replicating success. We believe success is something that can be learned and applied, not a result of ‘good luck’ or possessing special talents. Have you ever wondered why some people are successful and some aren’t? In this post we’ll take a look at one reason why some people just seem to ‘have it’ and others struggle.

“Would you tell me, please, which way I ought to go from here?”
“That depends a good deal on where you want to get to,” said the Cat.
“I don’t much care where–” said Alice.
“Then it doesn’t matter which way you go,” said the Cat.
– Lewis Carroll, Alice in Wonderland

If you, like Alice, don’t know what your goals are, then how hard you work, or how talented you are will count for nothing. Successful people know exactly where they want go. At Pan Atlantic we advise entrepreneurs to set goals, visualize their future, and commit themselves to achieving those goals.

Imagine you set out driving in your car tonight, and you come to a junction. Which way do you turn? What does it matter if you have no idea where you’re going? That’s the predicament of many entrepreneurs, who lament their lack of success.

“If one does not know to which port one is sailing, no wind is favorable.”
– Seneca

However, it doesn’t end there. Even when you have a destination, you’ve never been there before. You still need a map or directions, and what better way than to ask someone who’s been there before?

That’s where networking and spending time understanding the success of others comes in. At Pan Atlantic, when giving advice to a new entrepreneur, we would suggest picking the five most successful people in your industry, and reading their stories. Understand every step they took in order to achieve the success they have, and then take that knowledge and apply it to your own journey.

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