10 Jan

Pan Atlantic Learn From Following the Examples of Successful People

Every start up entrepreneur dreams of growing their business and becoming a real success story, but how do they get there without the experience or know how? One great way to learn the secret of success is to follow the examples of business leaders who have already been there and bought the T-Shirt. An article on Forbes.com recently looked at the habits that super successful entrepreneurs have. Here, Pan Atlantic review the article, and look at the lessons that new entrepreneurs can take from it.

“Having a mentor is a good idea for a new entrepreneur, but the best mentors of all are the world’s leading business people”, said the director of Pan Atlantic. “I advise all entrepreneurs, new and experienced, to look at what these business leaders do and what they don’t do, and how they operate. In this way you’ll learn valuable lessons that can set your business on the road to success as well.”

The article looks at habits that are displayed by many of the leading business minds in the United States today. Whether it’s Larry Page at Google, or Oprah Winfrey at Harpo, there are striking similarities behind what they do, and how they grew their businesses. They take a small initial step, and then stop to consider what they’ve learned, before taking another step, and considering what they’ve learned from that. The article calls it the ‘act, learn, build, repeat’ formula. To put it simply: successful entrepreneurs act decisively when others would still be thinking about it.

The article also emphasizes the need to put customers first. Don’t think merely of how you can make money, as this can lead to shortcuts being taken that can ruin a business’ reputation. Focus on what customers need, and then find solutions that to their problems. This should also form the basis of your marketing campaigns. Another important lesson is that many of today’s most successful business people started out small. They didn’t need a huge loan or financial backing, they simply grew their business through hard work, being customer focused, and innovative.

“There are lots of great tips in the article, all of which are based upon the habits and actions of successful business people”, said the director of Pan Atlantic. “They’re especially right to emphasize the importance of marketing, and how it should be customer focused, and used to tell customers about the unique solutions that you can offer them.”

Pan Atlantic are New York-based marketing experts. Their bespoke campaigns help you acquire customers and enhance your brand awareness.


01 Jan

Pan Atlantic Reveal the Importance of Recruiting the Right People

Often, when a business is in its infancy, the founder will do all of the jobs themselves. This includes financial planning, sourcing suppliers, finding customers, delivering orders, and much more. This can be very enjoyable and rewarding, although it will involve long hours and lots of hard work. There’s only so much that one person can do, however, and so if real growth is to be achieved, there comes a time when extra help will be needed. Here, Pan Atlantic look at the importance of recruitment for business growth.

“For a first time entrepreneur, the recruitment process can seem daunting, but it should be embraced rather than shied away from”, said the director of Pan Atlantic. “See it as an opportunity rather than a challenge. When you recruit the right person, or people, for your business, you’ll be able to produce more, leading to more profits. It’s a cycle that leads to real and sustained growth.”

When a business is in its infancy, the brand is based upon the core values and beliefs of the founder themselves. The business is run how they want it to be run, and in alignment with the targets that they set themselves when it was launched. It’s vital, therefore, that any new recruits fit in with this brand identity, and have sympathy with the values that are at the heart of the business. This is why careful consideration should be paid to resumes, and to references, but it’s even more important to consider how a client performs in an interview.

Innovation is a key element in business success, as it instantly gives you something that your opposition doesn’t have. During the interview process, ask yourself whether the potential recruits have an innovative side to them, and whether they’d be prepared to come to you with their suggestions and ideas. Finding employees like that, ones who are full of ideas and enthusiasm, is a great way to drive your business forward.

“Interviews are vitally important, you need to see if a candidate’s personality fits in with yours, and if they have the entrepreneurial, innovative attitude that can make a real difference to your business”, said the director of Pan Atlantic. “If possible, it can help to see them in a less formal environment as well, such as a business meeting or brainstorming session. It’s worth taking the extra time and effort to find the ideal recruit for your business.”

Businesses of all sizes, and in all sectors, are benefiting from outsourcing their sales and marketing to Pan Atlantic. Their bespoke campaigns attract new customers, and enhance brand awareness.


28 Dec

Pan Atlantic Look at the Sales Process Behind Their Success

Successful businesses, in all sectors, don’t get there through luck, but through careful strategy and hard work. That’s why entrepreneurs have to put thorough planning at the very heart of their business. Nowhere is this more important than in sales and marketing, where a well thought out and well executed campaign can provide a real boost to profits and attract new customers. Here, Pan Atlantic reveal the secrets of the sales process that has led to their success.

“We’re delighted at the success and the growth of our business, and we know that this will continue throughout 2015 and beyond”, said the director of Pan Atlantic. “This isn’t just great news for ourselves, of course, but for our clients as well. By providing a truly bespoke sales and marketing service, we ensure that our clients’ needs aren’t just met, they’re exceeded.”

The sales process that Pan Atlantic employs begins with an in depth discussion with the client. They take time to get to know the client, and to understand what they really want. This also allows them to understand the core values of the client, which can then be communicated to consumers within the campaign. Expert market research is then undertaken, to gauge what the public want from the client, and what they see as the benefits of it. The information gathered from these two points, the client and consumers, is then aggregated to provide a highly tailored, and highly effective, campaign.

Successful marketing doesn’t happen by chance, but as a result of this careful planning process. Consumers have to be shown that the product or service being marketed offers them a new and valid solution to real problems that they’re experiencing. Once they’re convinced of this, it’s much more likely that they’ll make a purchase, and tell their friends and colleagues about the product or service as well. Direct marketing is a supremely effective way to do this, and it’s cost-effective as well.

“We’re proud to provide a carefully tailored and unique approach to each campaign, rather than a one size fits all approach”, said the director of Pan Atlantic. “That’s why our campaigns achieve such great results. We also keep our clients in the loop at all times, so they can see the benefits in real time as the campaign progresses.”

Businesses across New York, and beyond, can benefit from the direct marketing expertise of Pan Atlantic. Their innovative sales campaigns generate high quality new customers and real brand growth.

04 Dec

Pan Atlantic Reveal the Advantages That Come from Diversity

When starting a business, it’s important to have a well planned strategy, and a steely focus that will help you achieve your goals and exceed your targets. Sometimes, however, opportunities come along that you didn’t expect, and it’s just as important to be able to grasp them as well. That’s why entrepreneurs should always be open to diversifying, and moving into exciting new areas. Here, Pan Atlantic reveal how diversifying has helped them become even more effective.

“In business, it’s important to be the very best you can at everything you do, but that doesn’t mean that you should become rigid and inflexible”, said the director of Pan Atlantic. “Entrepreneurs should always be looking at new opportunities, and should always be ready to learn new skills, and new ways of doing things. One way that we’ve done this is by taking on clients from many diverse sectors, and the benefits that this has brought have been felt by all our clients.”

As an entrepreneur, it’s easy to become too focused on one way of doing things, or, on providing one particular product or service. This can be a dangerous strategy, as businesses who stand still run the risk of stagnating. Consumers love innovation, and so businesses who seek out innovation, and look for new solutions to everyday problems, can give themselves a real advantage over their business rivals. One way to do this is to actively encourage, or search out, clients from different sectors. Successful entrepreneurs have to be bold, and welcome to the opportunities that change can bring.

It’s also possible to learn from others at seminars and business conferences. That’s why entrepreneurs should take every chance to participate in networking events. This allows them to see how other businesses work. They may be in different sectors, but they could still have best practices that are applicable to your business as well. It’s yet another way that diversity can help your business grow.

“Diversifying your service offerings is a great way to achieve growth, whether it’s an established business or a start up”, said Pan Atlantic’s director. “It also means that your business becomes more flexible and more resilient, as well as giving you more opportunities to reach out to new consumers.”

Pan Atlantic work with businesses across a wide range of sectors, in New York and beyond. Their dynamic campaigns bring customer acquisition, enhanced brand awareness, and an improved bottom line.


22 Nov

Pan Atlantic Look at How to Make the Most of Economic Growth

The days of the global economic downturn are now firmly behind us, as indicator after indicator shows that real growth and rejuvenation is now taking place in the US economy. That’s great news for businesses, great news for consumers, and even better news for people who are thinking of becoming an entrepreneur and starting their own business. Official figures show that our economy grew at its fastest rate in four years in 2014. Here, Pan Atlantic look at this news, and consider how entrepreneurs can make the most of the new opportunities it brings.

“It’s always great news to get official confirmation that the economy is growing, but here in Manhattan we’ve known it for a long time”, said the director of Pan Atlantic. “The rate of growth may slow again at certain times, before speeding up again, but the long term outlook is very good. That’s why there’s never been a better time to start a business, and I encourage everyone thinking of doing it, to make 2015 the year that it happens.”

Recent statistics released by the Commerce Department show that the Gross Domestic Product of the United States grew to 2.4% in 2014, up from 2.2% in the previous year. This provides confirmation that the economic growth is both ongoing and sustainable. The GDP figures were franked by other important metrics. Consumer confidence continues to rise, profits are up, and more jobs were created than at any time since 1999, at the height of the economic boom.

One factor fueling the growth is the sharp fall in oil prices, leading to lower gas prices at the pumps and lower shopping bills. Consumers are finding extra money in their pockets, and they’re not afraid to spend it. Smart entrepreneurs recognize that this brings a wealth of new opportunities, and that’s why there’s never been a better time to start a business. Consumer spending is high, yet many of the costs involved in starting a business, such as renting office space, are still relatively low.

“Starting a business can be much easier than you think, and there’s a lot of help waiting for you out there”, said the director. “If you have a great idea for a fantastic product or service, we can provide the marketing and sales campaigns to get it noticed. That’s a fast track to business success for you, and for the economy as a whole.”

Businesses old and new can benefit from the bespoke campaigns of Pan Atlantic. They improve customer acquisition, and can help increase sales.


01 Nov

Pan Atlantic Review the Effectiveness of Events Based Marketing

What is essential if you want to have a successful business? Passion and drive, check. A great product or service, check. A dedicated and hard working team behind you, check. There’s one more element that’s just as important, and that’s the sales and marketing strategy. You can have the best product in the United States, but unless people know about it, it will come to nothing. Entrepreneurs, especially start up entrepreneurs, can sometimes find it difficult to decide which form of marketing is best for them. Here, Pan Atlantic review why event marketing can be particularly effective.

“In business, it’s important to keep a tight control on your budgets, so entrepreneurs need a marketing strategy that’s both cost effective and that brings great results”, said the director of Pan Atlantic. “Events based marketing meets both of these essential criteria, so it’s important that any marketing strategy includes event marketing within it.”

We live in an increasingly technological age, where social media has transformed the world we live in. For this reason many businesses may be thinking of using social media as the basis of their marketing, but this could be a big mistake. Studies show that consumers are turned off by advertising on the websites and social media platforms that they love. When adverts appear, they simply ignore them or click them away. This is why so many ‘modern’ forms of advertising provide low conversion rates at high prices.

Conversely, traditional forms of marketing are still proving to be very effective, and none more so than events based marketing. Consumers love events, they feel happy and confident at them. It’s an atmosphere where they’ll be happy to talk to your marketers, especially if there are products to try, or offers to be had. Event marketing also has a positive effect on your brand growth, and your presence on social media, because once consumers have become excited about your product through event marketing, they’ll tell their friends about it via the latest media.

“Consumers love to see the human side of a business, which is why face to face marketing is still the best option”, said the director of Pan Atlantic. “You’ll also gain valuable feedback from consumers, so it can help with your market research as well. Why pay more for modern methods that don’t bring the same level of results?”

Pan Atlantic are event marketing experts. They’ll help your business gain a competitive edge, and provide a real return on investment.


14 Oct

Pan Atlantic Look at Why Outsourcing Makes Sense

Nothing is more exciting than becoming an entrepreneur, and seeing ideas that were in your head become a solid product or service in real life. Starting a business also takes a lot of time and effort, especially in the initial phase. It’s common for start up entrepreneurs to take on all the tasks themselves, from design and branding, through sales and fulfillment, to accounting and planning. As the business grows, however, it can become harder to keep all the balls in the air. Here, Pan Atlantic look at the advantages of outsourcing.

“Every business wants to achieve growth, but it’s important that your business capacity grows at the same rate as your orders”, said the director of Pan Atlantic. “You can only do everything by yourself for so long, before it becomes an obstacle to your future success. Smart entrepreneurs know when the micro-management has to end, and when outsourcing can help take your business to the next level of achievement.”

Some entrepreneurs find it hard to let go. This is understandable, as the business was their idea, and they want it to be run to their own specific requirements. It’s important, however, to realize that some tasks can be better carried out by experts in the particular field. Take accounting, for example, or sales and marketing. Why try to take on these tasks by yourself, when there are specialists with a great track record waiting to help? They can spot the opportunities that you might miss, and will know how to make the most of situations through their wealth of experience.

Another option that entrepreneurs may consider is recruiting people into these specialist and important roles. This can eat up your time and money. Recruitment can be a lengthy procedure, and a hit and miss one, especially if it’s not something that you’ve done before. By outsourcing to specialists, you’ll be able to look at their track records, so you’ll know exactly what you’re going to get. You’ll also save money on the cost of recruitment.

“Outsourcing your sales and marketing is a perfect solution for businesses of all sizes”, said the Pan Atlantic Director. “It doesn’t just generate more revenue for your company, it allows you to spend more time overseeing the operations as a whole, so that you can take a more strategic role.”

Entrepreneurs new and experienced can benefit by outsourcing their sales and marketing functions to Pan Atlantic. Their bespoke campaigns help with customer acquisition, and brand growth, and provide significant returns on investment.